This report produced by SHAAP, Alcohol Focus Scotland (AFS), Balance (the North East Alcohol Office), and Our Life investigates the role of promotion, place, price and product design in encouraging alcohol misuse. Price data were collected from leading supermarkets in Scotland and the north of England in February and October 2011. This is the first time that agencies tasked with reducing alcohol harm have united across regional and national boundaries to highlight the easy availability of alcohol in parts of the UK where it is doing the most damage.
Four steps to alcohol misuse
November 2011