ISMH Stirling University background research on alcohol sponsorship in sport

ISMH Stirling University background research on alcohol sponsorship in sport

 

Read the full background research conducted by the Institute for Social Marketing and Health at Stirling University for the AFS/SHAAP report: 'Time to blow the whistle on alcohol sports sponsorship', January 2020

The authors examine: (1) to what extent, if at all, professional football and rugby union teams in Scotland are sponsored by alcohol companies; (2) what marketing activities are used to promote partnerships between sports teams and alcohol companies; and (3) what is the frequency and nature of alcohol marketing references in televised broadcasts of professional football and rugby union in Scotland.

 

File Name: ISMH Stirling Uni full report on alc sponsorship in sport_Jan20.pdf
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Created Date: 4th Mar 2020
Last Updated: 8th Jun 2020