The ‘Calling Time’ campaign aims to encourage the Scottish Government to put an end to alcohol sponsorship and marketing in sport.
Email your MSP to bring an end to alcohol sports sponsorship
Every day in Scotland, almost 90 people are hospitalised and 3 people lose their lives to alcohol. We can’t keep accepting this.
Our love of sports is used by alcohol companies as a vehicle to promote their products.
This exposure to alcohol marketing influences us to buy and drink more alcohol.
We should be able to enjoy sports without the constant nudge to drink.
By writing to your MSPs, you can ask them to commit to bringing an end to alcohol sport sponsorship in their manifestos for the 2026 Scottish Parliament elections.
#CallingTime
Rapid review of evidence about alcohol marketing and advertising
In September 2025, Public Health Scotland published a review of the evidence on alcohol marketing and its influence on consumer attitudes and behaviours.
This concluded that people are regularly exposed to alcohol marketing, that this increases consumption and that regulating marketing is an effective way to reduce drinking and therefore alcohol-related harm.
Restricting alcohol advertising and promotion: consultation
In November 2022, the Scottish Government published a consultation on restricting alcohol advertising and promotion.
It set out a range of potential proposals to reduce and restrict alcohol marketing including prohibiting alcohol advertising outdoors, phasing out alcohol sponsorship and reducing the promotion of alcohol in-store.
The consultation closed in March 2023 and the Scottish Government has not yet set out if and how it is going to respond. So contacting your MSPs now is a real opportunity to shape what the next Scottish Government takes forward to reduce the harms caused by alcohol across Scotland.