Keeping an eye on the ball – alcohol marketing and sports sponsorship
By Dr Sheila Gilheany, CEO, Alcohol Action Ireland
In this blog post, Dr Sheila Gilheany discusses a recent report on alcohol marketing in the 2020 Six Nations Championship prepared for SHAAP, the Institute of Alcohol Studies and Alcohol Action Ireland by the Institute for Social Marketing and Health, University of Stirling. Dr Gilheany then describes the soon to be implemented legislation on alcohol advertising and sponsorship in Ireland; the importance of marketing to Big Alcohol; and asks "What next for alcohol policy in Scotland?".