SWF National Performance League
SHAAP sponsorship of SWF National Performance League, 2019
In March 2019 SHAAP was delighted to form a sponsorship agreement with Scottish Women's Football (SWF) for the National Performance League and the NPL Cup for 2019 and 2020, which is the elite level for girls’ football in Scotland. It is the first Scottish football body to be sponsored by an organisation which promotes actions to reduce and prevent alcohol harm. SWF does not accept sponsorship from gambling or alcohol organisations and SHAAP is proud to be associated with an organisation that actively works to promote sport and healthy living choices for young women and girls. Read the joint press release issued by SWF and SHAAP on 7th March at Hampden Park.
SHAAP celebrates partnership with Scottish Women's Football, 2020
Eric Carlin and young women footballers celebrate the partnership between SHAAP (Scottish Health Action on Alcohol Problems) and Scottish Women's Football to sponsor the SHAAP National Performance League Under 19s and Under 15s.
SHAAP and SWF announce renewed partnership
In November 2021, Scottish Health Action on Alcohol Problems (SHAAP) and Scottish Women’s Football (SWF) announced a further season of partnership as SHAAP confirmed sponsorship of the SWF National Performance League for season 21/22. With SHAAP’s support, the league enables youth players to aim towards senior and elite performance.
Regulation of alcohol industry sponsorship of sports
There are currently no legislative restrictions on alcohol sports sponsorship in the UK and alcohol marketing is self-regulated by the alcohol industry. Research has shown that children exposed to alcohol advertising are more likely to start drinking at a younger age, and drink more heavily in later life. There is also evidence to suggest that people in recovery from alcohol dependence find the easy availability and regular marketing of alcohol a risk to their recovery. The current approach to self-regulation does not do enough to protect children and young people and other vulnerable people from the influence of the alcohol industry.