News and Press

A new alcohol retailing code needs to tackle irresponsible pricing

22 Oct 2008

SHAAP believes that a new retailing code for the alcoholic beverage industry must be made mandatory and enforceable by law, and must above all else address the irresponsible pricing practices that some alcohol retailers engage in.

In a response to the Department of Health consultation on a new code of practice for alcohol retailers, SHAAP also called for a mandatory legal requirement for for all promotional material and alcohol product labelling to carry health and unit information. In line with the UK Alcohol Health Alliance (of which SHAAP is a member), SHAAP believes that alcohol advertising should not be permitted on TV before 9pm in cinemas unless films are 18-rated. Where alcohol adverts are permitted, public health messages should be included in them, for example by using short ‘end frame’ at the end of the broadcast and cinema adverts.

Read SHAAP's full response here.

The Department of Health consultation closed on 14 October 2008. Further information can be found on the Department of Health website.